Arias points out the common Instagram marketing mistakes that brands and marketers must avoid.
Looking at the growing presence and reach of various social media platforms and the digital space all over the world, this trend is only going to see a surge in the coming years as well and probably continue to evolve the same way it has been till now. Instagram has been one such medium that has accumulated millions of active users worldwide; such massive has been its reach. Taking advantage of the same and maximizing the online platform, many marketers and businesses have come forward to pay more attention only to Instagram advertising as they are well aware of the impact it can have on audiences.
Jose Arias, a top-notch social media marketing entrepreneur who has already created a rage on Instagram by creating meme pages like @dawg and @investments, shares a few mistakes that entrepreneurs must avoid in Instagram marketing.
- No goal-driven strategies: For any marketer and brand, it is essential to first know what are their goals they desire to achieve and device plans accordingly. However, many brands lack these goals and don’t know how to plan marketing strategies accurately to reach more audiences. Arias suggests brands to have a goal-driven strategy that can help them achieve success faster.
- Bio without links: Many businesses fail to realize the importance of putting links in the bio section of an Instagram account. These links help drive the traffic and ultimately leads to conversions, points out Arias. A call to action in the bio is a must to generate more traffic. Businesses that do not do this fail to flourish.
- Keeping the Instagram account private: This is one of the worst mistakes brands can make. Businesses that want to grow and increase sales and also have a dedicated business account on Instagram for the same keep their accounts private for no particular reason. This way, they don’t accumulate followers, because people don’t know what is exactly that you offer till they don’t scroll down to see your content. Hence, the most essential thing to remember is to not keep Instagram accounts private, explains Arias.
- Posting repetitive pictures: This is again a common mistake that businesses make. Posting repetitive and duplicate pictures and content in no way attracts consumers. People remember what they have seen before and tend to just scroll down without reading the content in it. Hence, Arias recommends creating your original content because that’s what will keep you unique amongst everyone else in the market and will make people stop to see your content.
Born in 1994 in New York, Arias grew up in Dallas, Texas. Today, he has carved his name in the US as one of the most prominent social media marketing entrepreneurs who is also an innovative creator of meme pages on Instagram. Jose Arias owns a media company that manages OnlyFans models, meme pages, influencers and international models. Jose Arias publishes interesting posts live videos that’ll help users to grow and establish their personal and business presence on social media via his Instagram Account @papii www.instagram.com/papii
Romy Johnson is the owner, founder and CEO of companies like Xaare, Cool Gurus, Fames Media and British India Academy. He is a Canada based Indian Businessman, Educationist and Entrepreneur. Jose Arias, a leading social media marketing professional of the US, was interviewed by Romy. Instagram and Facebook – @RomyJohnsonOfficial.
