Adobe Analytics reports that consumers spent $9.2 billion this year on Black Friday online sales, a record.
That is an increase of 2.3% over the previous year.
This year, sales of tech gifts have increased by 221 percent over a typical day in October.
Audio equipment and smart home products were among the best-selling items.
With a 235% increase, toys are also popular.
The items Fortnite, Roblox, Bluey, and Funko Pop! were the most popular.and Enchanted by DisneyCustomers snatched up PlayStation 5 and Xbox Series X devices, demonstrating that gaming remained a popular category.
The most significant savings were seen on sporting goods, apparel, televisions, and toys thanks to discounts.
Mobile shopping continues to be a major topic, and Black Friday set a new record: 48% of online sales came from smartphones, up from 44% last year.
“As Black Friday hit record spending online, we’re also seeing more prominent signs of a budget-conscious consumer this year,” said Vivek Pandya, lead analyst, Adobe Digital Insights. “Shoppers are embracing the Buy Now Pay Later payment method more this year to be able to buy desired gifts for family and friends.”
With smartphones accounting for 55% of online sales, up from 51% last year, shoppers spent $5.3 billion on Thanksgiving Day, up 2.9% from the holiday last year and a record.
With early deals in October, consumers were able to spend more than $72 billion online, giving retailers and shoppers a head start on the season.
It is recommended that you postpone purchasing a computer until Cyber Monday, when discounts are anticipated to peak at 27%.
From Thanksgiving Day through Cyber Monday, Adobe anticipates $34.8 billion in online spending, up 2.8% from last year.
With $11.2 billion, up 5.1% year-over-year, Cyber Monday will continue to be the biggest online shopping day of the season and year.
