Jiten Thakkar is a digital marketer with intensive experience in digital marketing and growth hacking for startups.
If you want to improve your online presence, then there are several things you should never ignore. This is because the online presence gives your business the credibility it deserves. Your online interaction with your clients allows you to show them how you value them through excellent customer service and the types of services you provide. Getting your business online is also a great way of engaging your potential customers and giving them the confidence they need to start using your products or services. Keep reading to find out some of the tips you can use to head-start your business and acquire your digital presence.
1. Get online reviews
One of the best ways of amplifying your online presence is through gathering online reviews. Any good thing and experience that people will talk about your business will be a sure way of getting you more customers and also retaining the ones you already have. Positive reviews give confidence to those potential customers that might have had any doubts about your business. You can find several websites online that will let you list your business in order to enable you to get online reviews from your clients. Some of these sites include Yelp, Your Facebook page, Google Business Listings among other sites.
2. Monitor any mentions about your business
Another important factor to consider is what other people are saying about your business. This can help you especially if there is a negative mention about your business. You can use it to run damage control and protect the image of your business. One great way of ensuring you stay up to date in this regard is by use of Google alerts that are normally used to monitor if there are any mentions about your business online.
3. Set up your goals
You should not just proceed to build your digital presence just because you saw someone else doing it. It is, therefore, very important for you to come up with well-defined goals that will help you achieve your targets. To succeed in this, you will need to come up with goals and a time frame that you would like them to be achieved. After this, you can continually set new goals in regards to where you would like to eventually end up and the exact things you would like to accomplish after a given period. Some of the goals you might need to set up for a start might include providing adequate information about the kinds of products and services you sell, increasing your brand’s awareness, and generating leads for your awareness.
4. Learn how to build relationships
As it is very hard to come up with a business that is unique from the rest, you are bound to come across other businesses that might be related to yours. Therefore, instead of treating some of these businesses as your competitors, you should seek to build relationships with some of them.
A great way of doing this is through finding and joining communities that have individuals operating in a similar industry for you to share and exchange your ideas. It is through such communities that you are likely to find people who share the same vision as yours and start building relationships from there. Such people may help you in connecting with potential customers or partners who can go a long way in helping you build your digital presence and your brand in general.
5. Embrace social media
The use of social media like Facebook has been known to greatly boost the digital presence for a lot of businesses. Facebook, for example, is known to have over one billion users and it currently has the most users when it comes to social media platform users. Therefore, taking advantage of Facebook advertising will be a great way to start building a digital presence for your brand.
It is also very easy for you to set up and it makes it possible to set it up according to your target audience by using filters like region and interests. The best thing about social media is that it gives you the chance of being creative in terms of sharing any offers you might be running, any company updates, and even any important reminders you would like to update your clients with.
6. Design a website for your business
A website is a great place for most people looking to learn more about the types of products and services you offer without having to physically visit the business. Therefore, a well-designed and simple website will go a long way in attracting more potential customers to your brand. You can also use your website to blog about awareness or teach people a few things related to the type of business you run.
Things like free newsletters and webinars are a great way of ensuring you gain trust among potential customers and they also help the already existing customers understand how much you value them. The website should also be in a position to answer most questions and any doubts people might have with your company.
Jiten Thakkar helps various businesses achieve their business objective by implementing various digital marketing strategies.
You can read more about him on his official website: https://jitenthakkar.com/
Facebook, Twitter & Instagram: @iamjitenthakkar
