New Balance has launched its prestigious Made in USA and Made in UK collections in India, now available at its flagship retail stores on Linking Road, Mumbai, and Brigade Road, Bengaluru. This move underscores the brand’s commitment to showcasing its craftsmanship and cultural legacy to Indian consumers.
Heritage Meets Craftsmanship
The Made collection exemplifies New Balance’s blend of advanced technology and timeless design, reflecting its ethos of independence. Manufactured in five U.S. factories and one in the UK, the line emphasizes premium materials and meticulous craftsmanship, ensuring durability and unparalleled style in every pair.
The Made in USA Collection
Celebrating over 75 years of American craftsmanship, the Made in USA line embodies innovation and tradition. Under the creative direction of Teddy Santis, founder of Aime Leon Dore, the collection includes standout designs like the iconic 990 v6 shoes. Available in five striking colorways—Grey, Navy with White, Black with White, Sulphur, and Grey Black—these models continue to set benchmarks for style and quality.
The Made in UK Collection
Since 1982, the Made in UK collection has been synonymous with innovation and craftsmanship. Featuring a sleek, modern design with materials like pigskin suede and mesh, the line incorporates FuelCell cushioning for enhanced comfort. Notable models include the 991, available in six elegant colorways such as Black with Smoked Pearl and Silver, Dove with Alloy and Silver, and Coco Mocca with Off White.
Expanding Retail Presence in India
With the introduction of these premium collections, New Balance strengthens its footprint in the Indian market, offering consumers a taste of its heritage-inspired footwear. This initiative aims to cater to India’s growing demand for high-quality, stylish, and culturally rich products.
