McDonald’s plans to “drastically” decrease the plastic in its Happy Meal toys worldwide by 2025.
The burger monster said Tuesday it’s working with toy organizations to develop novel ideas, for example, offering three-dimensional cardboard superheroes children can assemble or board games with plant-based or recycled game pieces. McDonald’s said it’s likewise investigating using recycled plastic toys to make new restaurant trays.
McDonald’s will not say the number of Happy Meals it sells every year. Yet, it said the new goal will decrease its virgin plastic use by 90% contrasted with 2018 levels.
With in excess of 5,000 Happy Meals purportedly sold every minute, McDonald’s is viewed as one of the biggest toy distributors in the world.
McDonald’s restaurants in the U.K. and Ireland as of now are offering just soft toys, paper-based toys or books, as the consequence of local petition drives approaching the chain to quit incorporating plastic toys in its kids’ meals, the Wall Street Journal announced.
McDonald’s most recent toy promotion features 50 plastic figurines with plastic stands to celebrate Walt Disney World’s 50th anniversary. Recently, the children’s meals included one of a collection of plastic Looney Toon characters, including a LeBron James character, to promote the release of “Space Jam: A New Legacy,” a sequel of the ’90s kids’ film featuring Michael Jordan.
Burger King eliminated plastic toys from children’s meals in the U.K. in 2019.
