Poshak Chikan Studio is driven by its deep-rooted values of preserving and promoting the rich art and culture of Lucknowi Chikankari.
It is always astonishing to notice how a few brands and businesses, over the years, only saw a consistent upward growth trend in their respective industries. Even more astonishing to notice here is how most of these businesses were started from the ground up and, in just a few short years, climbed their ladder of success, emerging as the go-to solutions for customers in their niches, much like how Poshak Chikan Studio today has become a one-stop solution for all those seeking the best quality, authentic and genuine Lucknowi Chikankari apparel.
Poshak Chikan Studio, the idea of first-generation entrepreneurs Sanaullah Siddiqui and Shahnara Siddiqui, has gradually but significantly climbed up the ranks of incredible success in just a few short years, ever since it was established in 2020 during the lockdown. Founders Sanaullah Siddiqui and Shahnara Siddiqui say that they found a gap in the industry when it came to offering the best quality Chikankari apparel collections. Hence, they set out to start something of their own, emphasizing preserving and promoting the rich art and culture of Lucknowi Chikankari, and that is how Poshak Chikan Studio was born.
Much of how today’s Poshak Chikan Studio has reached a prominent status in the apparel industry comes from the rich experiences that founder Sanaullah Siddiqui gained working in Chikankari manufacturing firm, observing key issues affecting the craft. The founders realized that the rise of fast fashion and machine-made products was responsible for diluting the authenticity of Chikankari. Also, several established brands misrepresented machine embroidery as traditional. This also led to several job losses among local artisans and even led to inflated prices due to a complex supply chain with many intermediaries. This ignited their fire to start something as unique as Poshak Chikan Studio.
With the aim of offering people an honest and genuine brand that can deliver authentic Lucknowi Chikankari directly to customers, they founded Poshak Chikan Studio as a Direct-to-Consumer (D2C) brand. The brand aims to offer the highest quality products while supporting local artisans by offering them meaningful employment.
To learn more, follow it on Instagram @poshakchikanstudio.
